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"We need spectacular moments to snatch their attention in one stroke," Kang, the director, explains. Unlike streaming or TV, where viewers are "ready and willing to give up their time," micro-dramas are competing with the allure of scrolling.
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(作者单位:北京大学考古文博学院)
"It feels like there is no-one on the other side even bothering to take a look at your experiences and credentials."